Client
Scope
Tools
Duration
OVERVIEW
LASO Rx Zero's Value Calculator was a feature update designed to increase user sign-ups for our monthly medication delivery service. The tool allows customers to input their current prescription lists and instantly compare their existing out-of-pocket costs against our discounted pricing model. By clearly visualizing potential savings, the feature helps users understand the tangible value of the membership and supports informed decision-making.
OPPORTUNITY
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PROCESS
SOLUTION
FEATURE 1
FEATURE 2
Utilizing the design system to reduce user's cognitive load. I swapped the below text information with colorful status bars to help a user swiftly distinguish what they’re looking at without having to stop and read.
FEATURE 3
Additional information such as payment failure reasons are modified with intuitive UI and can be found through hovering over a column, reducing text overload and cluttering.
FEATURE 4
Sensitive actions such as rejecting clients' applications are tucked away in a 2-click process in order to minimize human error for unintentional action.
SUMMARY